Cookie Policy
This site stores your choices locally. If you choose Allow analytics, it also uses Google Analytics 4 (GA4) to measure site visits and link choices. On the ads page (/ads/), that choice also lets Google Ads measure which ad led to an enquiry. We do not use advertising pixels or ad personalization.
What we store
- Essential — consent record. When you accept the entry gate, we save that choice in your browser's local storage so you are not asked on every visit. It contains no personal information and is never sent to a server.
- Essential — cookie preference. Your Allow analytics / Essential only choice, saved the same way.
- Optional — GA4 analytics. After you choose Allow analytics, GA4 may set first-party
_gacookies to distinguish visits and sessions. It receives page views and site interactions, including which portal link you choose. Choosing Essential only leaves GA4 unloaded. - Optional — ad measurement (ads page only). If you choose Allow analytics on the ads page, Google may also set first-party
_gclcookies that remember the Google ad you clicked, so Google Ads can count an enquiry sent from that page as a result of the ad. This is used only to measure ads, not to personalize them.
We do not load GA4 before analytics consent, use Meta Pixel, or send enquiry form fields to GA4. Analytics is configured without Google signals or ad personalization. Outside the ads page, ad storage stays off.
Third parties
If you allow analytics, Google receives GA4 measurement data to provide reports to Paradox, and, on the ads page, Google Ads conversion data to report which ads led to enquiries. See the Privacy Policy for the data involved. The inquiry form is delivered by Formspree, which may set its own cookies when a form is submitted. Fonts are loaded from Google Fonts, which receives your IP address as part of serving the request. Clicking through to other sites takes you to platforms with their own tracking.
Your control
Choose Essential only or Allow analytics in the cookie panel. You can change that choice using Cookie settings in the site footer. If you change to Essential only, the site stops sending GA4 events and removes its first-party _ga and _gcl cookies on this site. You can also clear this site's stored data in your browser; this will reset both the cookie choice and the film acknowledgement.